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Thursday, August 03, 2006

BBC Radio

BBC Radio released its’ viewing figures for the 2Q and they are monopolistically huge – having a weekly reach of 54.7%. However, this still means that 45.3% of radio listeners don’t listen to the BBC and still have to pay for the service, this is in addition to 100% of non-radio listeners - hardly a fair practice.

BBC Radio Viewing Figures

It is obvious from the figures that the Digital Only Stations are limping along and need a shot in the arm. Obviously, I can’t solely blame Nokia for this sorry state of affairs, although taxing their analogue chips should help with the promotion and awareness of digital radio. I think the BBC needs to make a grand gesture and move Radio 1, 2 & 4 to being Digital Only – this would really up the penetration and make the day of analogue turn-off and re-use of the spectrum much closer. Isn’t this the type of gesture that would make public broadcasting great again?