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Tuesday, March 13, 2007

Telenor: Pot Calling the Kettle Black

I’ve just spent the last five minutes rolling on the floor laughing about the International Herald Tribune article about Telenor accusing Altimo of paying for negative press in the Ukraine.

It doesn’t take the intellect of Alfred Nobel to realize that the Western European PR industry is far more sophisticated than their Eastern European counterparts. In fact, I’m willing to take bets that Western European Companies (on average) spend far more than Eastern European Companies (on average) on PR. Also, I’m willing to bet that spend on negative spin on competitors is far higher in Western Europe than in Eastern Europe.

I’d love to know how much Telenor is spending on PR convincing that the opinion of the Nobel Peace Prize Winner that a "social" cellular company in one of the poorest countries in the world is incorrect.

Also, I wonder how much Telenor is spending in Thailand and Malaysia convincing the governments that despite Telenor owning a larger equity share than appears to be legally permissible is perfectly legitimate.

Moving onto the Telenor African ventures…too funny